The popular trend that people are following these days is to wear designer outfits. That will mean real independence and freedom, bodily, spiritually, intellectually, and within the cultural, customary, traditional practices, without anyone peeking over the shoulder and telling one what to do, how to do it, and why. Diop counsels: “Historical circumstances now demand of our generation that it solve a felicitous manner the problems that face Africa, most especially the Cultural problem. “Thus, culture, though a product of the actual lived experience of a people — the primal source of much of their daily personal and social activities, their forms of labor and its products, their celebratory and ceremonial traditions, modes of dress, art and music, language and articulatory style, appetites and desires — it is essentially ideological in nature based as it is on shared beliefs, customs, expectations, and values. Salman Rushdie explores the ideological hegemonies that plague English literature and reinforce ideological segregation in his short story Commonwealth Literature Does Not Exist.” Rushdie explains that while Commonwealth literature, which is essentially multicultural literature, should not exist as a division of English studies yet it certainly is alive as a result of Western ideological influences and intra-cultural struggles. Furthermore, Rushdie argues against ‘authenticity’ in multicultural literature because it is impossible for a culture to be purely traditional (with the exception of religious extremists). This is a very important concept Rushdie examines and questions in his story. Ultimately, Rushdie traces much of the unfair division of multicultural literature back to hegemonic forces both within and outside of a nation, which contribute to an always unique cultural diffusion of ideas, forms, and styles for each individual. Thus, Rushdie is claiming that the literary recognition of multiculturalism is in fact as ideological restricting as racism, sexism, or nationalism (Bozzini, Leenerts, 2001). They may usually have access to all the latest and greatest beauty treatments , but when it comes to caring for their skin and hair in isolation , these celebs are all about the DIY action (hey, they are just like us). 1961 FIFA suspends the Football Association of South Africa (FASA).FASA includes some Black players within its structure. African, Indian, and Coloured officials in the anti-apartheid South African Soccer Federation (SASF) form the anti-racist professional South African Soccer League (SASL). SABFA (the South African Bantu Football Association) launches a National Professional Soccer League (NPSL), which shuts down the following year.
“With many Africans having left their culture, we have been tricked into using the European ‘racial’ identity model, a model that places all of the emphasis for defining identity on the contemplation of pigment and other aspects of phenotype. When we become preoccupied with our “racial” or phenotypic features, we fail to consider sufficiently our vast cultural wealth which connects us to Africans around the world. This brings into focus issues about our culture. I have tried to show how Art and sports have developed, or was developing, and now it is not; i.e.e, both sports and art are now controlled by foreign companies band White-owned museums and show-rooms. Both sports and art have been taken out of the hands of the sportsmen and artists; out of the control of the communities and the Africans who were supposed to be representing and represented in various sporting activities. Like in the case of when Orland Stadium was rebuilt in preparation for the World Cup, the new stadium is good only for rugby, soccer, and festivals. The Old Orlando stadium used to have Track and field tracks and schools in the communities throughout Soweto would meet there and partake in the sporting activities there. Now, with the new stadium, the track and field stadium has never been configured into the building of the stadium-was never rebuilt into the stadium, and the stadium serves, mostly, soccer teams, and the community has a useless new stadium, either than sports, music, church events and such like things. I ask, Why do we let anyone walk into our communities today and not be questioned or responsible for whatever they do to our people without making them accountable? Why do we say that our people, whenever they question first preference given to anyone, except them, as being Xenophobic? All Countries in the West and in Europe are Extremely and profusely Xenophobic- research bears this out, and I will post it in some not too distant future? Why if Africans raise their concerns about what is happening to them they are tagged as being unwelcoming and very mean to foreigners. And during the early 1960s, with the establishment of the National Professional Soccer League (NPSL), the team rose to the occasion and finished near the top of the table on a number of occasions. The Lynneville Stadium hosted many exciting matches, and huge crowds would flock to witness games between Amazayoni and once famous opponents like Black Pirates, Katlehong United, Randfontein Young Zebras, Transvaal Black Birds, Orlando Highlanders and Pretoria’s Spa Sporting club. Significantly, in 1964 the Blue and Whites” reached the finals of the UTC Cup but narrowly missed the handsome cup and the R400 prize money on offer, when Young Zebras outplayed them.