“This year, the public becomes an Expert of the LVMH Prize” — that’s what the prominent accolade’s press release promised this morning with its announcement of the 20 brands vying for a €300,000 endowment (plus a one-year mentorship program provided by a dedicated LVMH team). In addition to consumers having their say on who will go on to receive the top honour, several new industry names have joined the Committee of Experts for deliberations including Bella Hadid and Vogue China’s newly minted editor-in-chief, Margaret Zhang.
And who will we choose from? An eclectic mix of creatives is tapped this year, many boasting a genderless approach to design. Christopher John Rogers — the New York-based talent who took home the CFDA/Vogue Fashion Fund Award in 2019 — is in the running, as is French designer Charles de Vilmorin, London’s Saul Nash and Shanghai’s Shuting Qiu.
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