Multi-talented journalist, brand founder and author David Yi is a beauty industry powerhouse. With over a decade of experience under his belt in the New York media space (where he’s written for publications like WWD and Mashable), Yi launched his own inclusive beauty site, Very Good Light, in 2016. His latest ventures include a new genderless skincare brand called Good Light and an upcoming book called Pretty Boys (to be released June 22).
Kicking off our series of brand founder interviews for Asian American and Pacific Islander (AAPI) Heritage Month, we caught up with Yi to chat all things beauty, including why he’s launched not one but two inclusive beauty brands, and how consumers can appreciate Korean beauty without fetishizing cultural practices and rituals.
How did you make the transition from journalism to product development?
“I’ve been a journalist for over a decade, mostly in the fashion and beauty space, … Read the rest