A new study has revealed that over half of fashion retailers are not agile enough to be able to capitalise on the eCommerce boom that has started during COVID-19.

The study conducted by Hitachi Solutions and K3 technologies has shown that 57% of retailers did not feel confident enough to capitalise on this eCommerce boom. This was noted as due to lack of technology in place to support a strong eCommerce presence. A further 45% of fashion retailers claimed they are behind in their digital ERP journey.



However, retailers that made early investments in digital Enterprise Resource Planning (ERP) did not share the same lack of confidence and had much fewer issues around agility. This led to a much quicker deployment of efficient digital sales strategies with the help of data insights generated through ERP.

The study revealed that ultimately, early adopters of digital ERP where a third more likely

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A talented young fashion designer is celebrating the launch of her first luxury womenswear collection.

Nicole Christie, who honed her craft as part of The Modern Artisan – the internationally renowned collaboration between The Prince’s Foundation and Yoox Net-A-Porter Group – designs and manufactures clothing and accessories under her Ellipsis label from her home studio in East Kilbride.

Her elegant, new, ready-to-wear collection is made from 100 per cent silk, sourced from within the UK, and comprises dresses, tops, trousers and a jumpsuit. It also features hairbands made from leftover material, in line with the Ellipsis brand’s commitment to sustainability.



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The fashion industry is moving into a much more sustainable position, a new report has suggested. According to Thredup – which is a secondhand online store based in the United States – the next 10 years will see the resale market grow much faster than traditional retail with secondhand clothing expected to be twice the size of fast fashion by the year 2030.

According to the global report – which was conducted by Thredup with analysis by market research firm GlobalData – the resale market is growing at a rate 11 times faster than traditional retail and should be worth $84 billion by 2030, with fast fashion predicted to be worth about $40 billion.

The data suggests that secondhand fashion is also growing at a much faster rate than sustainable fashion with consumers turning to resale more and more, which has partly happened due to the

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DUBAI: A UAE-based entrepreneur has opened a new online store selling ethical, clean beauty brands in the Gulf region.

Amy Wilkinson-Lough’s platform Project bYouty features a host of cruelty-free, vegan, organic, halal, sustainable, clean beauty, and wellness brands from around the world.

The UK businesswoman told Arab News that the idea for her online platform came after she saw a business opportunity in the Gulf countries.

Amy Wilkinson-Lough’s platform Project bYouty features a host of cruelty-free, vegan, organic, halal, sustainable, clean beauty, and wellness brands from around the world. (Supplied)

Having worked in the music industry for 20 years, she said that when the coronavirus disease (COVID-19) pandemic hit, she found herself with “some extra time on my hands,” and Project bYouty was the result.

“I think I kind of gave myself a benchmark of if I have six or 10 brands, I’ll just run it and see what happens.

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The National Chamber of Italian Fashion (CNMI) on June 20 presented its project “Fashion Deserves the World,” thanks to which 15 young refugees and migrants who want to have a career in fashion will be able to study and find work in Italian companies.

A project to enable 15 young refugees and migrants to pursue a career in fashion was presented to coincide with World Refugee Day, June 20, and Milan men’s fashion week on June 18-22.

The project, called “Fashion Deserves the World”, will enable 15 young refugees and migrants to study and then find work in several companies in the fashion sector. It is part of a calendar of initiatives promoted by the UN Refugee Agency UNHCR.

To promote the project, the National Chamber of Italian Fashion (Camera nazionale della Moda -CNMI) has joined forces with Mygrants, a startup and benefit company founded and led by Christian Richmond

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But some fashion-lovers don’t identify within this gender binary, and they, and in particular Gen Z consumers, are creating demand for more inclusive and gender-neutral fashion offerings. That’s prompting stores who want to attract their dollars to pay attention.

For instance, teen retailer PacSun’s summer 2021 marketing campaign features what it calls “gender-free” styles, a category it introduced in September 2020.

It includes a new PacSun gender-free, eco-fashion line called Colour Range with a variety of cotton-based staples, such as sweatpants and hoodies. The gender neutral store on its website already features a collection of T-shirts, sweatpants, cargo and slim-fit pants in solid colors and tie-dye prints.

Abercrombie & Fitch (ANF) launched its first gender-inclusive clothing collection, called the “Everybody Collection,” in 2018 for kids ages 5 to 14, because of customer demand. It features an assortment of children’s clothes, including camouflage prints, bomber jackets and crew neck
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With the government possibly announcing the end of working from home and hybrid working options being discussed, the British fashion designer Giles Deacon has created a capsule collection for those whose workspace is now undefined.

Using data collected by the workspace company IWG on what people want to wear during their return to work, Deacon set about creating the wonky WFA (work from anywhere) outfits. Although searches for suits have increased 49% between April and May, according to Digital Loft, IWG found that generation Z workers also want to express their individuality through their clothes. “In a working environment people want to have a sense of personality,” Deacon said. “The traditional monochrome office suit is over.”

And yet generation Z still realises its value: 73% of 16- to 24-year-olds polled said they believed that what you wear is linked to the seniority of your position.

After certain lockdown restrictions had

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After several years of all things ’90s retaking fashion and beauty trends, it seems a natural progression that the 2000s followed suit. But if the ’90s were known for sleek, minimalist looks, the decade after them was known for just the opposite. “Hair in the 2000s was wild because everyone was trying to do something a little different that no one had seen before,” says celebrity hairstylist and Color Wow artistic director Joseph Maine. “There were really no limits and people were experimenting with different textures and accessories. It was a playful time for style.” And playful is right. From dramatic hair colors to iconic (and unique) haircuts, hair in the early aughts was in a beauty league of its own.

Although some of today’s fashion icons like Bella Hadid and Megan Thee Stallion are no doubt inspired by this time in fashion and beauty history, it’s evident Read the rest

If you thought you’ve seen all there is of HBO Max’s buzzy Gen Z show Generation, fortunately, you thought wrong! The show, created by 19-year-old Zelda Barnes and her father, David Barnes, is back for the second part of the first season on June 17 – just in time for Pride Month celebrations. In case you missed it, the dramedy follows high-school students Chester, Riley, Greta, Arianna, Delilah, and siblings Naomi and Nathan as they explore their sexuality and identities against the backdrop of social media, conservative families, and adolescent antics.

For those who’ve seen even one episode of Generation, you know the costumes are key to the show’s world and the way each character expresses themselves. Costume designer Shirley Kurata’s Gen Z wardrobes are incredibly on point and back and better than ever in the second part of the series.

Kurata told POPSUGAR that she’s used a … Read the rest

We’re knee-deep into the summer sale season, with a plethora of designer events still ongoing, but I’ve been patiently waiting all year for one shopping event in particular. If you guessed Prime Day, you’re right on the money. It officially kicked off yesterday, (contrary to its name the event is actually two days), chockful of epic deals from kitchen gadgets to furniture, but I have my eyes zoomed in on the glorious assortment of lingerie. As I’ve waxed poetic before, Amazon is a really great place to stock up for the basic staples of any lingerie drawer. You can find pretty lace bralettes as well quality supportive bras in a wide range of sizes typically not found at other department stores. Amazon’s underwear selection was especially useful to me this year when I revamped my collection of briefs and seamless bottoms. The deals are especially sweeter this time around in
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