Recent headlines have heralded the return of beloved British fashion designer Phoebe Philo, this time at the helm of her own label after several years spent as the creative director of Céline.
After a three-year hiatus, Philo’s comeback is possible, in part, because of the strong professional brand she built for herself while working for others as the creative director of major Parisian fashion houses.
In the last two decades, several creative directors like Philo have come and gone from their prestigious posts at heritage fashion houses. These comings and goings have caught the attention of my York University colleague Eileen Fischer and I because they are counter-intuitive to what we would expect based on previous findings in marketing literature.
Past research has shown that senior executives working for well-known organizations typically value their brand affiliations so much