There’s nothing more exciting for a new brand than having a big-name star wear your clothes. Just one street style snap is capable of catapulting a little-known emerging designer to new heights of success. Fortunately, celebrity stylists often look to outside sources for the freshest, soon-to-be-big-deal labels, and for those who work with style-setters like Zendaya, Dua Lipa, and Cardi B, Up Next Designer appears to be one of the most trusted sources.
With a following upwards of 40,000, the Instagram account, which bills itself as “a curated space of young and innovative designers,” has already helped launch a number of small brands into the collective consciousness. Kylie Jenner recently donned a shimmery beaded two-piece by LA-based designer Erika Maish while vacationing in Utah, and English singer-songwriter Jorja Smith wore a printed bodysuit and pants set by Swedish designer Jade Cropper in her latest music video, both of which were … Read the rest