Levi’s has announced its “Buy Better, Wear Longer” campaign, which features two of our favorite activists Jaden Smith and Emma Chamberlain, both of whom are known for teaming up with brands that reflect their core values. This initiative in particular speaks to the denim company’s sustainability efforts and raises awareness about the fashion industry’s overconsumption. Levi’s has committed to sourcing materials such as cottonized hemp and organic cotton and producing clothes through a water-saving manufacturing system. But the label asks us to do our part, too, by passing on our denim to future generations, buying secondhand, and taking advantage of options like Levi’s in-store Tailor Shops to extend the life of our pieces.
The campaign ads aren’t just expertly styled images of celebs in their jeans, if that’s what you’re thinking – they’re a reflection of change-makers who really care about our environment and want to support the Levi’s messaging. … Read the rest