This year, Lunar New Year welcomes The Year of The Ox and Sephora Canada is getting the festivities started early with the release of its fifth annual Lunar New Year campaign.
Beginning today, Sephora fans can shop an assortment of limited-edition beauty goods as well as custom Lunar New Year gift cards and promo offers. What is most noteworthy, however, is the campaign’s much-welcomed push past the commercial by featuring meaningful moments of cross-cultural exchange that highlight different values and traditions behind the holiday. (Lunar New Year is an annual 15-day festival that’s celebrated by multiple East Asian cultures around the world. It officially kicks off on February 12th.)
The Lunar New Year campaign is the latest extension of Sephora Canada’s We Belong To Something Beautiful series, a platform that’s been championing diversity and inclusion since its inception in 2019. To bring the campaign to life, the beauty retailer has … Read the rest