The Lineup is a monthly series where we’re giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and estheticians—all the people we trust the most. Get ready for a behind-the-scenes look at all the can’t-live-without products that make their worlds go round.

If you’re not familiar with Emily DiDonato’s name, you’d probably recognize her face from the countless Maybelline ads she’s appeared in (she became the face of the brand when she was fresh out of high school) or her modeling for Victoria’s Secret and countless other designers. She’s only 30 and has already had an impressive career that has given her opportunities to collaborate with some of the best makeup artists and hairstylists in the industry. “I’ve been on set for thousands of photoshoots, have tried so many products, and picked up so many tips and tricks along the way,” says … Read the rest

Gucci’s Alessandro Michele reinvented the wheelhouse for the presentation of his Aria collection, which was unveiled during a thrilling 15-minute video that commented on the iconic brand’s popularity. But Michele knows Gucci’s 100-year fame is rooted in historic success, so he wanted to pay respect to those who came before him, as well as those whom he respects in the industry. Though social media had been rife with rumors of a Balenciaga collaboration leading up to the show, Michele was more just inspired by Demna Gvasalia, the Georgian fashion designer who has brilliantly incorporated Cristóbal Balenciaga’s DNA through his own vision for the house.

Michele has been delighted to watch him and felt a connection with him, as he explained to BoF. “I wanted to go back to the things I loved in Balenciaga and let fashion speak the same language. We need to speak with everybody, there should … Read the rest

A good hair day gives me the same feeling I get when a Corgi passes me on my walk, or after a hard workout, or even a spoonful of peanut butter. A really good hair day makes me feel warm and fuzzy, ridiculously happy, and carefree. You know what else it makes me feel? Like I’m a confident 30-something with her life together, and that, my friends, is no easy feat.

It’s hard to come across clean and effective products that cater to all hair types and make you (and your locks) feel as if you just left the salon. Briogeo, which recently launched at Ulta Beauty, claims to be and do all of the above (plus every product is free of sulfates, silicones, phthalates, parabens, DEA, and artificial dyes, which is just an added bonus). The beauty editor in me needed to find out the truth, so I enlisted … Read the rest

Could a fashion collaboration be any cooler? We don’t think so. Circular-fashion advocate Ganni is collaborating with emerging London-based brand Ahluwalia for Ganni’s 2021 reworked collection. Ganni x Ahluwalia includes an edit of outerwear, dresses, skirts, and tops made from the brands’ surplus materials. This will be Ahluwalia’s first venture into womenswear and the first of two 2021 collaborations with Ganni.

Priya Ahluwalia is the trailblazing British designer of her eponymous fashion brand. The designer is the recent winner of the 2021 Queen Elizabeth II Award for British Design, which is the latest in a list of impressive accolades – including being part of the British Fashion Council’s 2019/2020 NewGen initiative and the recipient of the 2020 LVMH Prize. Ahluwalia is known for using surplus materials in the creation of forward-thinking collections that are also informed by the designer’s dual Indian-Nigerian heritage and London roots.

“I am really excited about … Read the rest

We get it—it’s a little painful to fork over large sums of money on undergarments and the like that rarely see the light of day. Equally painful is wasting your hard-earned cash on lingerie that lives up to the old “you get what you pay for” adage. That’s why we made it our mission to share with you the brands that do affordable lingerie the best, from fast fashion (think Topshop) to niche labels (think Baserange).

Our advice when shopping for affordable underwear, bras, slips, and sleepwear? Stick to muted or classic hues (they look more expensive than bright colors) and avoid embellishments and prints when you’re going for a high-end look. You’ll be surprised how much of a difference it makes. Keep scrolling to check out the brands we recommend and shop our picks from each.

Aerie launched their intimates line to ensure girls had the basics they needed … Read the rest

In this bizarre in-between period of reentering society and, by proxy, dressing for the occasion, one can’t help but feel anxious and unsettled. Like many of us, I’ve been looking forward to wearing real clothes again, but now that the time has finally come, I’ve found myself suddenly unable to let go of the plethora of house dresses, leggings, and loungewear that I’ve amassed while working from home during the pandemic (you’ll have to pry my tie-dye sweatsuit from my cold, dead hands!). The mere thought of putting on a full-fledged outfit sends my mind into a tailspin. My humble suggestion? Find a middle ground.

Enter the slip dress. Unlike the traditional ’90s style beloved by style icons like Kate Moss and Naomi Campbell, this iteration is like a cross between a nightgown and PJs, rendering it ideal for transitioning into the new normal. Simple, easy to wear, and, yes, … Read the rest

Summer is finally right around the corner, despite how far it may feel to you right now. Before you know it, everyone will be wanting to head to the beach, layout, or at least post a lot of swimsuit photos from their homes and I am here to make sure you are fully up to speed on which bikinis you should buy should you choose to follow suit. Already, we have seen an influx of stunning new swimwear trends bubbling this spring which means by the time summer rolls around, the 8 bikini trends ahead will be straight poppin’. 

Ahead, go on to read up on and shop the bikini trends you’re about to see everywhere this summer from the one color that really matters to the kitschy new details you need to try. Featuring brands you know and shopping options that will overwhelm you (in a good way) you’re … Read the rest

Sorry, Nick, Joe, and Kevin Jonas, I have a style crush on Frankie Jonas. The youngest of the Jonas brothers has been making waves with his personal style, TikToks, and he’s even landed his first fashion campaign for MCM. I spoke with Frankie to learn more about how his style differs from his brothers’, his love for thrifting and Depop, and his plans in fashion.

Right off the bat, I realized that the 20-year-old is just as charming IRL as he is in his hysterical TikToks, and I laughed through our entire conversation. From his TikToks you’ll notice that his personal style is also super relatable and down to earth. (Speaking of TikTok, I’m still not over all his fans spamming his brothers’ accounts with comments like, “OMG! It’s Frankie’s brother!!!”) “My personal style is a mix of a lot of things. I think the best way I could describe … Read the rest

It’s no secret that we here at Who What Wear are obsessed with French style—French women make everything look effortlessly chic. They never look like they’re trying too hard, accessorize just the right amount, and somehow always have that enviable “I woke up like this” thing going on. So needless to say, I turn to French girls for inspiration when thinking about spring outfit ideas. 

A red dress is as classic as it gets for spring, as it’s the ideal pop of color you’re craving once the weather starts to shift and flowers are blooming around you. Most of us have at least one red dress in our closet, so I figured it’s worth taking a look at how French women style theirs to inspire some new outfit combos with a piece we may already own. From sneakers to sun hats to shoulder bags, French girls pair a few key … Read the rest

Hilarious comedian and Ted Lasso writer Jamie Lee is now hosting Netflix’s reality show The Wedding Coach, in case you weren’t yet aware. No surprise here – Jamie plays the host in question, showcasing her knack for making people giggle every five seconds with her relatable and real personality. As she coaches the couples she meets through their wedding woes leading up to the big day, she takes the time to really get to know the brides and grooms and weaves meaningful details into their ceremonies.

“Wedding guests should dress to feel good about themselves. That should be the goal: to feel hot.”

The first six episodes in season one feature couples from diverse backgrounds navigating the ins and outs of managing a budget and planning a reception that will be magical. Despite minor real life tiffs and the pressure-inducing feeling of obligation to please every possible family member … Read the rest