For the coming months (and years, even), trend forecasters are buzzing about one major, unexpected color trend: lavender. In case you hadn’t heard, the hue totally dominated fall/winter 2021 runways, which was enough to send beauty obsessives right to the nearest Sephora to snag a few new plummy palettes for their rotation.

After studying the tidal wave of purple makeup moments on IG, we’ve had something of a discovery at Who What Wear. Purple eye shadow looks great on everyone. No, really. Whether your eyes are chocolate brown, powder blue, or somewhere in between, the statement shade will add an optimistic boost to your usual glam. 

Not sold yet? Not to worry. We’ve pulled together 19 examples to get you on the hook, all executed to perfection by beauty gurus and celebrity makeup artists like Mary Phillips, Nikki Wolff, and Hung Vanngo. Whether you default to mood-boosting pastels or … Read the rest

Evio’s new lip serum supports domestic violence safe houses

 

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Female-founded Canadian beauty brand Evio’s latest Hemp & Peppermint Lip Serum does more than nourish lips. Alongside the launch, brand founder Brandi Leifso has initiated a letter campaign calling for Canadian domestic violence police unit funds to be reallocated towards underfunded support organizations. “Like many others, it wasn’t the police that helped me when I was experiencing an abusive relationship. It was the safe houses and domestic violence support organizations who took my fear seriously, provided me with a safety plan and helped me heal,” said Leifso in a statement. “The government needs to reallocate funds to organizations who are doing meaningful work on the ground and saving lives.” Those who order the Lip Serum — available in both a clear and tinted shade — … Read the rest

Color me a little bit freaked out, but there seems to be a new swimsuit trend popping up everywhere, which I’m not sure how to categorize except as “loincloth-esque.” Ruched or smocked, this body-baring swimsuit bottom style seems to be the bikini of summer for a certain subset of trendsetters. While I know it’s a very specific look (one I’m still trying to decide if I can actually pull off), there’s something weirdly intriguing about it.

Chalk it up to the ultra-high vintage-style rise or the fact that these suits redefine the idea of barely there tan lines, but I’m toying with the idea of trying one out. After careful consideration, I think the key is pairing your suit of choice with basics: denim cutoffs, a T-shirt, and basic sandals because in this suit, there’s no need for any other statement clothes.

Since I know it’s a bit of an … Read the rest

In recent years, visual artist Briony Douglas has not only gained a great amount of attention for her quirky and thought-provoking works but also grown her reputation as a serious sneaker collector. It’s an interest that started in her youth but truly jumped off through her involvement in a 2018 photo shoot that heralded a collaboration between Nike’s Jordan Brand and Vogue.

Since then, she has gone on to collect everything from Rick Owens’s infamous “Dunks” — so called due to their resemblance to a patented style by Nike (for which Owens received a cease-and-desist order, thereby making them a highly desired item for a sneakerhead) — to L.A.-based creative Melody Ehsani’s Wmns Air Jordan 1 Mid “Fearless” style.

“I spend a lot of time researching,” says Douglas. “And I get a lot of information from friends. There’s always somebody who knows when a drop is happening.” PHOTOGRAPHY BY
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Do you ever find yourself 15 pages deep into an Amazon search, reading product reviews with such intensity that you feel like you know the people writing them? Because I sure have. It wouldn’t be the first time I’ve gone into a rabbit hole of reviews on Amazon, and let’s face it, it won’t be the last. Haters will say it’s a waste of time, but to them, I simply show off my well-curated shopping cart, which is now full of prospective purchases that feel satisfying because of how well-researched they are.

Well, on a recent such virtual shopping trip, I focused my attention on swimsuits. And boy, do I have some excellent finds to share with you here. Swimsuit season is almost here, and even if it means I’ll be sporting mine in my backyard, I’m still just as excited to add a few new styles to my wardrobe. … Read the rest

Pride Month 2021 is upon us — and while you’ve been gearing up for all of the virtual events taking place, we curated a lineup of Pride-ready clothing and accessories that not only look fab, but have a charitable element to them. (We did the same for beauty products that give back for Pride, too.) Consider shopping from brands that have partnered with organizations like the Marsha P. Johnson Institute, which defends the human rights of Black transgender people, or The Trevor Project, a leading organization that provides crisis intervention and suicide prevention to LGBTQIA+ youth.

If you want to explore on your own and make a positive impact on LGBTQIA+ business owners, check out Shopify’s curated list of small businesses in conjunction with the Stonewall Inn Gives Back Initiative. Through the Shopify Shop app you can discover and shop from over 60 merchants like The Little Gay Shop and … Read the rest

By now, you and the rest of the world are probably up to date with the newest venture from Kim Kardashian. Skims—a loungewear-meets-intimates-meets-shapewear brand—launched almost two years and has already secured retail space at big-name retailers like Nordstrom, Net-a-Porter, and Ssense. Of course, as with almost anything Kardashian does, Skims launched with much fanfare and press, but I’ll admit I was a bit skeptical. Celebrity-founded or celebrity-endorsed clothing lines come a dime a dozen, and as a fashion editor, your eye becomes even more discerning. But unlike the trove of those celeb brands, I kept hearing from my peers that Skims is actually good. To be even more precise, my friends called it a game-changer. While shapewear and seamless intimates have always been a thing, until Skims, they haven’t been as accessible in such a diverse range of flesh-tone colors and sizes at a relatively affordable price point. Most of
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Since the idea of Pride began as a protest, it felt natural to speak to Ben Barry — the outgoing chair at Ryerson University’s School of Fashion and the incoming dean of fashion at the Parsons School of Design — about what the occasion means to him.

Barry has built a reputation as an advocate for “justice and liberation in fashion.” Included in this mandate has been an effort to decolonize the industry and emphasize more sustainability and accessibility-focused approaches to how it operates. The fruits of his labour will be evident at the Mass Exodus presentation on June 10 — a virtual iteration of the School of Fashion’s graduate runway show that will be hosted by Canada’s Drag Race winner, Priyanka.

Priyanka’s presence, as well as previous hosting duties being bestowed upon multi-hyphenate and former FASHION cover star Vivek Shraya, points to Barry’s unique ability to address many ideas … Read the rest

Welcome to our new podcast, Who What Wear With Hillary Kerr. Think of it as your direct line to the designers, stylists, beauty experts, editors, and tastemakers who are shaping the fashion and beauty world. Subscribe to Who What Wear With Hillary Kerr on Apple Podcasts and Spotify.

Any Gossip Girl fan appreciates the value of a good secret. I’m not condoning blackmail, but there is something deliciously satisfying about being in the know before everyone else. Try as I might, it was nearly impossible to get our June cover stars, Emily Alyn Lind, Jordan Alexander, and Zión Moreno, to divulge anything worthy of a Gossip Girl push notification, but they were willing to share a few insights about their characters, provide anecdotes about fun behind the scenes, and have a little fun with a quick game of two truths and a lie. 

Listen to this Brooklyn-based trio talk … Read the rest

With the release of the final season of Kim’s Convenience, series stars Simu Liu and Jean Yoon are speaking about racist storylines, subpar pay, and a lack of Korean voices behind the scenes of the Canadian sitcom.

Co-created by playwright Ins Choi, the show follows a Korean-Canadian family running a convenience store in Toronto. Since its debut on CBC in 2016, Kim’s Convenience has been a cult favourite. Over the course of its run, the show has earned praise for its deep and well-rounded representation of Asian communities. But after its fifth and final season was released on Netflix last week, new revelations depict a toxic environment behind the scenes. Here’s what went down with the show, according to two of its stars.

Racist storylines and lack of Korean voices

On June 2, Simu Liu (who played Jung Kim) shared a lengthy Facebook post airing grievances about his experience … Read the rest