I’ll put it like this: Even my 72-year-old father (who knows nothing about beauty aside from the occasional face mask I make him try) has heard of Glossier. The brand is just that well-known. If pressed, he could even list off a few of the biggest top sellers like Boy Brow (which he adorably calls “Boy Stuff”), Cloud Paint, and Balm Dotcom. Of course, he does have a beauty-obsessed wife and daughter, but when I asked him when and where he first heard of the brand, his reply was a perturbed, “Do you think I live under a rock?” (I suspect his addiction to scrolling through his Google feed, but what do I know?) Anyway, I digress.
Last year, The Cut reported Glossier’s worth at a cashmere-cozy 1.2 billion, and while the brand might be known for its syrupy shimmer and pink packaging aesthetic, it’s basically untouchable where product demand … Read the rest