It’s about to get a lot easier to recycle your beauty products in Canada thanks to the Nordstrom Beautycycle program.

Starting today, the retailer will accept empty beauty product packaging, regardless of brand, at any Nordstrom Canada store. The goal is make sure that hard-to-recycle packaging isn’t sent straight to landfill. (Of 120 billion units of plastic packaging produced globally by the beauty industry, less than a mere nine percent is actually recycled.)

The move makes Nordstrom — which first launched the program stateside last year — the first major retailer in Canada to offer a catch-all beauty-focused recycling program.

So how does it work?

In Nordstrom beauty departments nation wide, customers will find TerraCycle Zero Waste boxes where you can simply drop off your empties. Once full, the contents will be sent off to the the recycling company to properly be cleaned, sorted and recycled.

Most packaging is accepted … Read the rest

Welcome to Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here.

It’s no secret that sustainability is in. Wherever brands can tout eco-friendly practices, they’re sure to. The fashion-wide movement is really owed to the work of the smallest brands—the ones that reflect a 100% commitment to ethical production from top to bottom. Caes is the most recent slow, sustainable fashion label to catch our attention at Who What Wear, and we’re not the only ones. The Dutch fashion brand just launched on Net-a-Porter last Friday, and we’re eager to share the story behind the brand before its collection … Read the rest

It’s exciting when a movement as powerful as sustainable fashion bypasses the buzzword phase and proves its staying power. How the effort is executed, however, varies widely from consumer to brand, whether you’re thrifting at a consignment shop or choosing biodegradable packaging for all your shipping needs. When it comes to denim, in an effort to conserve clean drinking water and keep the planet free of pollution, companies implementing water conservation efforts are blazing the trail for the apparel industry writ large.

Eco-minded brands use water-saving wash techniques at various points in the denim-making process to reduce water usage. For the uninitiated, cotton irrigation makes up 92 percent of the water footprint of a pair of jeans. According to The 71 Percent, it takes a whopping 1,800 gallons of water to grow enough cotton for your blues – that’s a mind-blowing figure for just one garment. While seemingly minor details … Read the rest

Another awards show has come and gone and the cast of Schitt’s Creek has once again found themselves on the winning side of things. This time, the gang took their winning streak to the 2021 SAG Awards.

The beloved Canadian sitcom picked up the top prize for best comedy ensemble at yesterday’s pre-recorded Zoom ceremony. But it was a big night, in particular, for Catherine O’Hara, who won best female actor in a comedy series for her turn as Moira Rose in the show’s final season (beating out, among others, her co-star Annie Murphy). And, if nothing else, the Canadian icon’s win cemented a certain truth: She’s been totally winning awards season. Here’s how.

A record-setting win 

With her latest win, O’Hara joins a very exclusive club. She’s now only the fourth person in history to win all five major TV acting awards in a single season. The SAG completed … Read the rest

When it comes to makeup products, I normally don’t give eye shadows that much thought. Sure, I use them, but I’m not too picky about which brands I use. My makeup priorities revolve around foundations, concealers, and mascaras. I can be pretty choosy when it comes to those types of products.

But of course, not all eye shadows are created equally. In addition to the shade choices, there are also other factors to think about, such as pigment, finish, and staying power. You want a formula that won’t crease or cake. And it also depends on the type of eye makeup look you’re going for. Some people might want something natural and subtle; others might want something highly saturated.

Whatever the case, I asked my colleagues and a few makeup artists to point me in the direction of their favorite eye shadow brands. I wanted to know what their tried-and-true … Read the rest

Lovecraft Country star Jamie Chung – who is nominated for a SAG Award tonight – made a powerful statement that transcended the fashion sphere during the 2021 SAG Awards. Jamie wore a firetruck-red, off-the-shoulder Oscar de la Renta gown with ruffled sleeves, which she paired with matching Stuart Weitzman heels and a custom Edie Parker clutch engraved with gold lettering that spelled out “Stop Asian Hate.” “In some Asian cultures, the color red symbolizes joy, luck and happiness,” Jamie captioned a post on Instagram on Sunday. “In Korean culture it symbolizes creation, passion and power. I’m so proud of my history and heritage.”

Following the fatal Atlanta spa shootings on March 16, Jamie sat down with POPSUGAR to deliver an inspiring message about the recent rise in anti-Asian hate crimes. “I think what’s most important, especially with our community, is speaking up about it,” she said. “We’re so conditioned to … Read the rest

Sure, you could wear a t-shirt and leggings to get a shot in the arm, but folks like Marc Jacobs, Dolly Parton and Jeff Goldblum are here to provide some delightful alternatives for vaccination day. Sporting everything from a blinged-out face mask to a velvet robe, these celebrities have made getting their COVID-19 vaccines a veritable style statement. (And honestly, who can blame people for wanting to make an event out of anything that gets you out of the house?)

Although adults, including politicians, celebrities and athletes, began receiving their vaccines as early as December 2020 in the U.K. and January 2021 in the U.S., each country has its own vaccination roll-out plan, including for us Canadians, with the elderly and essential workers receiving priority at the time of publication.

So while it may be some time still until we all get our moment in the chair, in the meantime … Read the rest

Clothing really doesn’t get more personal than what you wear underneath. From the bust to hips, bodies are superbly unique in every way, which bares the question-why do so many lingerie brands use a one size fits all approach? Thankfully, more players within the intimates space have wised up to the body diversity and creativity women crave when it comes to their lingerie. With brands like Savage x Fenty and Playful Promises offering up a diverse range of sizes along with innovative, beautiful designs, it’s proof you don’t necessarily have to be an A cup to find beautiful pieces worth showing off. Since most of us are likely shopping online from our couch versus visiting a store nowadays, a personal recommendation is an invaluable tool. In the interest of finding out the best of the best, I turned to some of my favorite fashion it-girls to figure out which brands
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I still remember walking into Abercrombie & Fitch, the store drenched in Fierce cologne you could smell from the mall entrance without trying. I was probably wearing a fringe-hem denim skirt just like Ashley Graham’s, in search of another one in a slightly darker wash to go with my lighter Le Tigre polo. Even then, I knew about tonal contrasting. Graham was clearly a fan of the same look. The 33-year-old supermodel, who is slowly picking up fashion gigs after spending time with husband Justin Ervin and their new son, Isaac, has been providing us with some damn good social media content lately.

After cracking us up by doing very mundane tasks around the house in luxury clothes and heels, Ashley shared two nostalgic throwbacks we can’t stop … Read the rest

With Earth Month around the corner, we can expect to see many brands launching new sustainability-minded products and initiatives in the coming weeks. For example, Toronto-based jewellery brand Oremme just introduced a first-of-its-kind recycling program for customers in Canada and the U.S. Read on to find out what else is happening in the fashion world this week!

Oremme introduces a gold recycling program

Photography courtesy of Oremme

Toronto-based, hand-crafted jewellery label Oremme — which is already a member of the environmental initiative 1% for the Planet — wants your unwanted gold jewellery. Why? So it can be melted down for future use. The brand just announced its Gold Recycling Program, which asks customers to send in gold jewellery that they no longer use for a store credit (based on karat weight); Oremme will then melt the gold down to use in new pieces.

Founder Emilie Nolan notes in a press … Read the rest