My Job Is to Track Color Trends—These Are the Shades That Are Most Important

We recently uncovered the top color trend that will reign supreme in 2023 (yes, that far ahead). The color trend forecasters at WGSN and the experts at Coloro recently named Digital Lavender to be the next big color moment. That lavender hue has actually been cropping up already and was especially noteworthy […]

We recently uncovered the top color trend that will reign supreme in 2023 (yes, that far ahead). The color trend forecasters at WGSN and the experts at Coloro recently named Digital Lavender to be the next big color moment. That lavender hue has actually been cropping up already and was especially noteworthy during the F/W 21 collections, and the hue is apparently not going anywhere anytime soon.

Given that someone like Jenny Clark, the head of color at WGSN, has an actual job that tracks color trends, we thought we’d inquire more about upcoming trending hues. She provided further insight in a release that discussed what the fashion color palette will look like over the next few seasons. As a preview, there’s everything from bold hues to a few softer shades as well. With all that in mind, keep scrolling to check out the colors that will be most important. You’ll also find visual and shopping inspiration if you want to add one of the fresh shades into your wardrobe now.

“Digital Lavender is a gender-inclusive color that is already established in the youth market, and we expect it will broaden into all fashion product categories by 2023.”—Clark

“Already emerging in the premium womenswear market, this color will resonate across all fashion categories as a contemporary update to midcentury blue. As a saturated mid-tone, it can be applied in large proportions to make a bold statement, but it can also become softer when paired with pastels or grounding neutrals.”—Clark

“Luscious Red heralds the return of stimulating and digitized brights. Red is a powerful color that can raise the heart rate and tap into themes of desire, passion, and empowerment, and this particular hue has a lightness and translucency that also feels immersive.”—Clark

“Sundial is a versatile yellow that can be used for multiple product categories. Its saturated yet earthy quality makes it suitable for a wide range of apparel and accessories that can be worn from day to night. Play with texture and shine to elevate or ground this tone, and use it as a singular tone or pair with neutrals or warm seasonal brights.”—Clark

“This color is already emerging in the casualwear and streetwear market, and we expect it to have a broader appeal by 2023. Use Verdigris as a transeasonal update for teal.”—Clark

Next, check out more chic color combos.

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We recently uncovered the top color trend that will reign supreme in 2023 (yes, that far ahead). The color trend forecasters at WGSN and the experts at Coloro recently named Digital Lavender to be the next big color moment. That lavender hue has actually been cropping up already and was especially noteworthy […]